4.7
App Store Rating
The app earned a 4.7 App Store rating on iOS, built on unmoderated user testing I led across the wireframe and prototype lifecycle before handoff.
UX Design
Retirement services app
Research-led
Prototype Validation
Secured stakeholder buy-in for unmoderated testing through UserTesting.com, validating wireframes and prototypes throughout the design lifecycle before handoff.
100%
Scope Alignment
Full-flow visualization resolved requirements gaps that had blocked accurate cost estimation, directly accelerating delivery timelines with the offshore team.
Role
UX research and design
Objective
Because the necessary scope of the project was not well understood by the business stakeholders directing the requirements, I needed to support the team by visualizing the user flow to identify scope more accurately, and support the design process with user research and a wireframe prototype.
Research plan
Documenting a thorough research plan allowed me to gain stakeholder buy-in to fund unmoderated testing through usertesting.com so that we could move quickly and efficiently alongside development.
User flow
Business stakeholders provided minimum requirements that did not reflect the actual number of screens needed for development, creating a blocker for getting an accurate cost estimate from the offshore development team. I worked with IT architecture to understand the tech stack and visualize a user flow to facilitate better communication and accuracy.
I created user flows to include necessary functionality (such as changing your password) that weren't documented in the requirements provided by the business
Wireframes & prototype
I designed wireframes and a prototype to test functional requirements.
Results
My work, which included identifying additional necessary screens (such as the change password flow), enabled the offshore development team to provide accurate cost estimates, directly improving time to delivery.
Documenting comprehensive user flows in partnership with IT architecture resolved a critical blocker where minimum business requirements failed to reflect the actual screens required for development.
A documented research plan secured stakeholder buy-in for unmoderated testing through UserTesting.com, allowing the team to validate design decisions quickly alongside active development.
Unmoderated testing throughout wireframes and prototype helped ensure launch quality—the app earned a 4.7 rating on iOS after release.